What to Give

There are thousands of corporate gift possibilities-far too many to describe here-but let's look at the pros and cons of some favourites: Food items are very popular as corporate gifts. They tie in well to many holidays and can be taken home and enjoyed with friends and family. But sometimes gourmet baskets take on a generic aspect.

Many of them get no farther than the receptionist, to be picked apart by various office personnel passing through. If you want to win hearts and minds through the stomach, you must be creative and thoughtful. All very well to consider giving those tender mail-order filet mignons. Just make sure your recipient isn't a vegetarian.

Liquor and wine are old favourites, but hard liquor has lost some of its popularity. Despite the stigma associated with liquor in the business world, however, it's essential to keep things in perspective. After all, if your client's pride and joy is his wine cellar or his whiskey collection, what better gift than a fine cabernet or a single malt?

Also in the sin department: cigars. They're "in" this year, and a box of stogies can make you look impressive in the eyes of a cigar aficionado.

Office-related items, such as pen sets and desk blotters are safe bets that reflect practicality and good taste. Be careful, though: A good fountain pen is quite expensive, and a cheap one is tacky. Use caution when considering art prints and other decorative items, because taste in office decor is a personal and, for many, a strategic consideration.

Tickets to sporting events and live entertainment often make great gifts. Scarce seats for popular shows and events provide a thrill and can make you a hero in the eyes of a client. Still, you should be sure of your client's preferences. Gift certificates are unbeatable, if you want to take much of the guesswork out of giving. They're available from a wide variety of companies, they offer the recipient freedom of choice, and they can be given to all types of people.

The only problem is that the dollar amount is printed on the face, which, for some people, detracts from the feeling that this is a gift with some thought behind it. Think hard before you buy. Every gift idea has a potential down side, and just because you like something doesn't mean your recipient will.

If ethics or other issues proscribe giving a material gift, consider making a donation to the recipient's favourite cause. Word of warning: Cash is out as a corporate gift, period. It's uncreative, raises ethical questions, and looks like a bribe, no matter what.

Marketing Tips for Promotional Merchandise Market:

• Promotion informs customers about the product and tries to encourage them to buy and some methods of promotional marketing include advertising, public relations, price reductions, free gifts, coupons, loyalty rewards and point-of-sale material, freebies and imprinted promotional merchandise.
• Corporate promotional items are new range of top quality items often purchased by banks, insurance companies and large hotel chains
• In your campaign, the target group needs to be made aware of the existence and availability of the product through promotional marketing and some freebies should be made available.
• Promotional items always come with some sort of promotional print that is another way of informing, communicating or getting your message across to your clientele.
• Branded promotional products are the best marketing tools and you often achieve desired effects when using branded items.
• You give away, you do not loose. On the contrary, your brand gets a new feel, your customers are happy and most important, 'word of mouth' works in your favour.
• Sales promotions or corporate advertising is a way to get more potential customers, boost your sales, increase the visibility and popularity of your brand using promotional merchandise.
• We are a supplier of all things branded and unbranded with access to over 1600 promotional products we feel we can match anyone’s need.
• Want to sell your product quick- think of best buy promotion and use free giveaways.
• On many occasions when you purchase promotional items in bulk you also receive some kind of gift giveaways.